Prospects often have concerns about a product or service. If the product or service is not well

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Prospects often have concerns about a product or service. If the product or service is not well established or is new to the market, how should a salesperson addrss these concerns and perceived risks?

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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