You are a salesperson for an Italian coffee machine maker. You have recently become aware that a

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You are a salesperson for an Italian coffee machine maker. You have recently become aware that a fast-food franchise has become interested in upgrading its coffee offerings to consumers. This is your opportunity to develop a partnership with this franchise and gain significant orders for your coffee machines. Outline how you would plan for and approach the prospect.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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