Identify five videos on YouTube that include mentions of a single brand. The videos should include at

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Identify five videos on YouTube that include mentions of a single brand. The videos should include at least one corporate piece but the others may be user-generated. View the videos and read the accompanying comments; then conduct a content analysis of the material you find.

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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