For a particular product or service, how would you evaluate the countries that would represent the best

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For a particular product or service, how would you evaluate the countries that would represent the best prospects? Be specific. What information would you need, and how would you obtain it? Prioritize the criteria that would be useful in deciding which countries to enter.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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