If you were the CMO of Nestl with dozens of product units in over 100 countries, how
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If you were the CMO of Nestlé with dozens of product units in over 100 countries, how would you make the decision as to what elements of advertising to centralize? Of brand strategy?
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As the Chief Marketing Officer CMO of Nestl overseeing a diverse array of product units across numerous countries making decisions regarding centralization of advertising elements and brand strategy r...View the full answer
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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