What is the difference between strategic opportunism and strategic adaptability? Can you give examples of each? What

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What is the difference between strategic opportunism and strategic adaptability? Can you give examples of each? What is the difference between the risks of both? Can you give examples of firms that have experienced drift or misread trends?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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