Who are the industries and firms for which Spotifys new business model is a threat? What is

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Who are the industries and firms for which Spotify’s new business model is a threat? What is the nature of the threat? How would you go about evaluating it? How can you forecast the impact? What similar examples from history can provide insights? Tlow do they differ? What prevents existing firms from participating in the new business model?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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