Why didn't Hertz or Avis start an off-airport business directed at insurance companies and holidaymakers? What advantages

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Why didn't Hertz or Avis start an off-airport business directed at insurance companies and holidaymakers? What advantages would they have had over Enterprise? Why didn't British Airways come up with the low-cost carrier model first? Why didn't Puma or Billabong think of Crocs?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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