Discuss the role of the CRM system in enhancing the firm's competitiveness.
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Discuss the role of the CRM system in enhancing the firm's competitiveness.
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1 Customer Insights and Understanding CRM systems capture and consolidate customer data from various touchpoints including interactions transactions d...View the full answer
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Related Book For
Supply Chain Logistics Management
ISBN: 9780072351002
1st Edition
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
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