What is segmenting customers and why is it perhaps the most important activity in CRM? What do
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What is “segmenting customers” and why is it perhaps the most important activity in CRM? What do firms typically do with the segments of customers?
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Companies group customers in varieties of ways so that specialized commu...View the full answer
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Related Book For
Principles of Supply Chain Management A Balanced Approach
ISBN: 978-1337406499
5th edition
Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong
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