Using the logic model featured in this chapter (see Figure 2. 4), research and discuss with your
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Using the logic model featured in this chapter (see Figure 2. 4), research and discuss with your fellow students key contributing factors to a health issue or condition you are aware of either professionally or personally.
Figure 2.4
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Project name: Long-term health issue and problem: Long-term goal: Lack of awareness of disproportionate infant mortality rates among African Americans Poor understanding of link between infant mortality prevention and preconception + + . . + Contributing Factors . care Lack of understanding of timing, importance, and definition of preconception care as well as related behaviors Impact of chronic stress re: history of discrimination on health outcomes among African Americans, including infant mortality rates Limited community engagement and social support especially in most affected cities and neighborhoods Limited support and involvement of men and other family members Lack of focus on preconception health within provider-patient settings Conflicting priorities, access to care, and other obstacles to healthy lifestyle and preconception health A Healthy Baby Begins with You High rate of preventable infant mortality (defined as death of an infant before age one) among African Americans Reduced incidence of infant mortality in the United States and more specifically among African Americans Strategies and Tactics Engagement of college-age African- American population via o Tailored health messages Development of pool of health ambassadors and peer educators via preconception peer education training Increased OMH involvement with (minority-serving) colleges and institutions Establishment of partnerships with health departments and programs and other local and state health organizations Faith-based community outreach High school outreach Community canvassing and health fairs Mass media communications . Education of health care providers Outcomes and Impact Short-term/intermediate process- related parameters Message retention at key events re: core program information . Increased awareness of high burden of infant mortality among African Americans and related risk factors and causes Increased awareness of link between infant mortality prevention and preconception care Increased awareness of key behaviors that are part of preconception care Increased number of people reporting having the intention of adopting and sustaining preconception health behaviors Increased community engagement and number of community-based outreach efforts on this topic Increased focus and support on preconception care within the provider-patient setting Increased number of local and statewide partnerships on this topic Summative evaluation outcomes Increased number of women and men who adopt and sustain at least three to four recommended behaviors that are part of preconception health and care Increased number of health care providers who discuss preconception care at routine visits Increased number of community-based and other health organizations that would develop programs to address infant mortality prevention and preconception care and regard them as a key organizational priority Ac
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Health Communication From Theory To Practice
ISBN: 9781118122198
2nd Edition
Authors: Renata Schiavo
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