Suppose you want to increase revenues for your fast food restaurant even further. Referring to Figure, what
Question:
(a) Dormitory students,
(b) Dinners,
(c) After-dinner snacks consumed by nightcommuters?
Transcribed Image Text:
PRODUCTS: MEALS Between- Meal After- Dinner Snack MARKET SEGMENTS Dormitory students Apartment students Day commuter students Night commuter student unchSnack Dinner 0 2 3 Ad campaign: "Ten percent off all purchases between 2:00 and 4:30 P.M during winter quarter" Ad on flyer under windshield wipers of cars in night parking lots: "Free Frosty with this coupon when you buy a drive-thru meal between 5:00 and 8:00 PM." Ads in buses; flyers under windshield wipers of cars in parking lots Key: 3 Large market; 2- Medium market; 1 Small market, 0 No market
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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