Go back
The Untold About Strategy Marketing 4.0(1st Edition)
Authors:
Aminata Balde
Cover Type:Hardcover
Condition:Used
In Stock
Include with your book
Free shipping: April 23, 2024Popular items with books
Access to 3 Million+ solutions
Free ✝
Ask 10 Questions from expert
200,000+ Expert answers
✝ 7 days-trial
Total Price:
$0
List Price: $56.15
Savings: $56.15(100%)
Book details
ISBN: B0CQ2BB1B2, 979-8871527207
Book publisher:
Get your hands on the best-selling book The Untold About Strategy Marketing 4.0 1st Edition for free. Feed your curiosity and let your imagination soar with the best stories coming out to you without hefty price tags. Browse SolutionInn to discover a treasure trove of fiction and non-fiction books where every page leads the reader to an undiscovered world. Start your literary adventure right away and also enjoy free shipping of these complimentary books to your door.
The Untold About Strategy Marketing 4.0 1st Edition Summary: This research work joins academic studies which are interested in the digital transformation by providing deeper knowledge in regarding the marketing digitalization of small and medium-sized enterprises (SMEs). There literature criticizes companies for not exploiting the full potential of Digital Marketing. The main objective of this study is the determination of the elements necessary to enable French-speaking Swiss SMEs to achieve digital maturity in terms of marketing. In order to answer our research question, a qualitative study was adopted: data was collected through interviews semi-directive with 10 SMEs in French-speaking Switzerland. Then, a focus group was carried out to consolidate the results from the interviews and deepen the knowledge on the challenges relating to the transition to digital marketing. THE main results emerging from this study reveal that SMEs are convinced of the need for digitalization of marketing. They are also aware of the impact of the digital transition on their professional environment. Yet, some SMEs have difficulty initiating or leading the transformation project on the practical plan. Indeed, the establishment of a digital culture, the acquisition of skills in terms of digital as well as the use of digital marketing tools require involvement of members of management in the digitalization project and the deployment of good practices in the workplace. Therefore, this study suggests to SMEs the necessary components of digital maturity and some avenues for reflection to support the development of the digital strategy.
Customers also bought these books
Frequently Bought Together
Top Reviews for Books
Ahmed mo
( 5 )
"Delivery was considerably fast, and the book I received was in a good condition."