The Balanced Scorecard Institute (www.balancedscorecard.org) is a great resource for information about implementing the balanced scorecard. One
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Go to the address above and answer the following questions.
(a) What are the objectives identified for the airline for each perspective?
(b) What measures are used for the objective in the customer perspective?
(c) What initiatives are planned to achieve the objective in the learning perspective?
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Related Book For
Accounting Principles
ISBN: 9781118566671
11th Edition
Authors: Jerry Weygandt, Paul Kimmel, Donald Kieso
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