What are some of the problems associated with using sales objectives as the only measure of advertising
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The most obvious problem with sales objectives is that sales are a function ...View the full answer
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Nabajit Kalita
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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