Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by
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An advertising campaign is a coordinated comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in media over a certain time period Various departmen...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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