Discuss sponsorship practice in terms of the dangers of ambush marketing.
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Ambush marketing a term used to describe a situation that involves the association of an organiza...View the full answer
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Saud Ur Rehman
Evaluating manufacturing processes by designing and conducting research programs; applying knowledge of product design, fabrication, assembly, tooling, and materials; conferring with equipment vendors; soliciting observations from operators. Developing manufacturing processes by studying product requirements; researching, designing, modifying, and testing manufacturing methods and equipment; conferring with equipment vendors. Keeping equipment operational by coordinating maintenance and repair services; following manufacturer's instructions and established procedures; requesting special service.
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Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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