Discuss the kinds of 'off the peg' research a marketer can buy in to that is useful
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Discuss the kinds of 'off the peg' research a marketer can buy in to that is useful in marketing communications' terms.
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There is a difference between off the peg or readymade research as op...View the full answer
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Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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