What is an insight, and how is it uncovered? What is insight mining?
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What is an insight, and how is it uncovered? What is insight mining?
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An insight is a deep understanding of a consumers needs wants motivations behaviors or attitudes tha...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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