Select a brand of vehicle (automobile, truck, motorcycle, SUV, etc.) and with this brand describe the type,
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Select a brand of vehicle (automobile, truck, motorcycle, SUV, etc.) and with this brand describe the type, favorability, strength, and uniqueness of brand associations that you hold in memory for this brand. Do the same for the brand’s differentiation, relevance, esteem, and knowledge that it holds for you.
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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