Why was nostalgia marketing alone not sufficient to address evolving cultural concerns?
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Why was nostalgia marketing alone not sufficient to address evolving cultural concerns?
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Nostalgia marketing relies on eliciting sentimental feelings and emotions from consumers by triggering memories of the past While this can be very eff...View the full answer
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Related Book For
Social Issues In Sport Communication
ISBN: 9781032288963
1st Edition
Authors: Terry L. Rentner, David P. Burns
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