Discourse Products makes electrical components that have multiple uses in industrial manufacturing. The marketing director is considering

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Discourse Products makes electrical components that have multiple uses in industrial manufacturing. The marketing director is considering whether or not to implement a price cut, and has asked for your advice. You have been provided with the following data:

Current price = £2.50 Variable costs = £1.00 Fixed costs = £12,500

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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