From the point of view of costs, prices, revenues and profitability, what are the pros and cons

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From the point of view of costs, prices, revenues and profitability, what are the pros and cons of engaging in long-term partnerships with major customers?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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