What are the benefits of segmentation? What are the drawbacks?
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What are the benefits of segmentation? What are the drawbacks?
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Segmentation refers to the process of subdividing a large heterogeneous market into smaller homogeneous segments based on certain parameters like age ...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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