What is PepsiCos approach to target marketing? How are forces in the marketing environment affecting PepsiCos marketing
Question:
- What is PepsiCo’s approach to target marketing?
- How are forces in the marketing environment affecting PepsiCo’s marketing strategy?
- Which influences on consumer buying behavior should PepsiCo pay particular attention to, and why?
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1 PepsiCo is using a differentiated market segmentation approach to target specific customer groups ...View the full answer
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Related Book For
Business
ISBN: 978-0538478083
11th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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