For the same reasons that anthropomorphized digital assistants are influential, they are also worrisome. Recent research reveals

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For the same reasons that anthropomorphized digital assistants are influential, they are also worrisome. Recent research reveals that consumers are increasingly concerned artificial intelligence assistants are invading their privacy and threatening their human identity. Some even put Alexa back in her box so she can’t hear background conversations. Even if you’re not ready to give up on Alexa or Google Home, what steps (if any) do you think you should take to protect your data privacy?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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