Have students think of some product or service they have purchased recently. Then have them respond to

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Have students think of some product or service they have purchased recently. Then have them respond to the elements of consumer involvement in Figure 5-4. Is their involvement with this product best described as product involvement, message-response involvement, or purchase situation involvement? Why?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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