One study discovered that people who performed the Oreo cookie ritual of twist, lick, and dunk enjoyed

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One study discovered that people who performed the Oreo cookie ritual of twist, lick, and dunk enjoyed their food more and __________.

a. ate more cookies

b. were willing to pay more for the product

c. were susceptible to advertising manipulation

d. were more willing to try new products

e. were prone to obesity

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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