From any chapter in the book, select an ad that contains a visual. What is the visuals
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From any chapter in the book, select an ad that contains a visual. What is the visual’s purpose? How would you improve the visual if you were the art director?
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The purpose of visuals in contemporary advertising and Integrated Marketing Communications IMC is to capture the attention of the target audience convey a message evoke emotions and ultimately persuad...View the full answer
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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