In order for Virgin Atlantic to promote its theme of value for its customers, do you think
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In order for Virgin Atlantic to promote its theme of value for its customers, do you think it is more important for Virgin messages to have greater reach or frequency? Explain why.
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Both reach and frequency are important in marketing but the emphasis can depend on the specific goal...View the full answer
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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