Where do you think Scions target customers would fit on the VALS profile? Explain why.
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Where do you think Scion’s target customers would fit on the VALS profile? Explain why.
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Scion was a brand of vehicles produced by Toyota Motor Corporation specifically targeted at younger ...View the full answer
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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