What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer-direct firms
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What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer-direct firms have difficulty switching to one of these?
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A supplypush sales model refers to a business model in which products are manufactured prior to orde...View the full answer
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Related Book For
E-Commerce Essentials
ISBN: 978-0133544985
1st edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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