The You Be the VC 5.1 feature focuses on Xeros, the maker of a virtually waterless laundry

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The “You Be the VC 5.1” feature focuses on Xeros, the maker of a virtually waterless laundry machine. Spend some time studying Xeros’s Web site

(www.xerosltd.com) as well as additional information you can find about the company. How would you describe Xeros’s positioning strategy? How will the strategy help Xeros avoid any downward pressure on the laundry machine manufacturing business that might be imposed by Porter’s five forces?image text in transcribed

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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