1. What risks are present in Jeff Bravermans go big strategy? What benefits would it produce? How...

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1. What risks are present in Jeff Braverman’s “go big” strategy? What benefits would it produce? How likely is the company to realize those benefits?

2. Considering the cost-benefit analysis you conducted in question 1, what recommendations can you offer Braverman about the strategic direction in which he should steer Nuts.com?

3. What other strategies, including e-commerce and marketing strategies, should Braverman pursue to increase Nuts.com’s sales, recognizing that reaching $500 million in sales is extremely aggressive?

4. Should Braverman sell Nuts.com? Explain.

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Essentials of Entrepreneurship and Small Business Management

ISBN: 978-0134741086

9th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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