Upon evaluation of Exhibit 9-32, what is Support, Confidence, and Lift indicating for results of the association
Question:
Upon evaluation of Exhibit 9-32, what is Support, Confidence, and Lift indicating for results of the association rule IF [Hoodie] THEN [Pants]?
Exhibit 9-32
Transcribed Image Text:
Result History Data 7 Graph Description Annotations Process Process Show rules matching all of these conclusions: Crewneck Underwire Pants V-Neck Min. Criterion: confidence Min. Criterion Value Recommended Operators FrequentitemSets (FP-Growth) Numerical to Binominal 62% Y No. 17 12 9 NNN. 2295 25 24 23 8 22 21 20 19 18 Views Design 16 15 Select Attributes Premises Jacket Hoodie Jogger Polo V-Neck Ankde Crewneck Pants Hoodia Jacket Tank Craw Boxer Boxer Brief Resules AssociationRules 48% (Create Association Rules) Conclusion Support Confidence LaPlace Gain 0.009 0.300 0.979 0.008 0.249 0.008 0.005 0.031 0.005 0.035 0.035 0.010 Pants Pants V-Neck Crewneck Crewneck Crewneck Pants Crewneck Crewneck Crewneck Crewneck Crewneck Crewneck Crewneck Turbo Prep Auto Model Join 0.009 0.008 0.009 0.005 0.016 0.158 0.362 0.360 0.341 0.145 0.325 0.324 0.311 0.307 0.306 0.300 0.296 Deployments 42% 0.977 0.959 0.833 0.934 0.979 0.980 0.983 0.981 0.991 0.950 0.990 -0.026 0.002 0.988 0.964 -0.056 p-s -0.052 0.006 -0.093 0.004 -0.024 0.002 -0.140 Find date, operator Lift Conviction 2.769 1.274 0.004 2.293 1.187 1.859 1.087 1.487 1.186 1.481 1.400 1.148 1.042 1.121 -0.053 -0.051 -0.452 0.009 1.335 -0.182 0.009 1.335 Generate Attributes 0.010 0.002 -0.042 0.002 -0.048 0.002 0.001 -0.029 -0.091 0.003 0.003 37% 1.332 1.120 1.183 1.278 1.098 1.260 1.091 1.255 1.089 1.234 1.081 1.074 1.214 100% Filter Examples All Studio EX> 33%
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Essentials Of Marketing Analytics
ISBN: 9781264263608
1st Edition
Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan
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