Identify the five steps in the strategic/consultative selling model and the outlined six-step presentation plan. Do these

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Identify the five steps in the strategic/consultative selling model and the outlined six-step presentation plan. Do these steps have global applicability, or can they be used only for selling in the home-country market? What special challenges face a sales representative outside his or her home country?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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