Think of five brand names. To what extent do they meet the criteria of good brand naming
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Think of five brand names. To what extent do they meet the criteria of good brand naming as laid out in Table 6.1? Do any of the names legitimately break these guidelines?
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Table 6.1 Brand name considerations A good brand name should: evoke positive associations be easy to pronounce and remember suggest product benefits be distinctive use numerals when emphasizing technology not infringe an existing registered brand name
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Based on the criteria listed in Table 61 lets evaluate five hypothetical brand names since I cannot evaluate actual brand names 1 SunBrite 2 KwikFixit 3 EcoThrive 4 4GSecurity 5 Zenyoga SunBrite Evoke...View the full answer
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