What are the main advantages that bricks and clicks organisations have over internet pure plays?
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What are the main advantages that ‘bricks and clicks’ organisations have over internet ‘pure plays’?
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Brick and click and Pure players stores are implementing changes in the way they market their products and services thus increasing competition and providing benefits to consumers However the trend no...View the full answer
Related Book For
Introduction to E-Business Management and Strategy
ISBN: 978-0750667319
1st Edition
Authors: Colin Combe
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