A firm that acquires a substitute product can reduce cannibalization by a. Doing nothing. b. Repositioning a
Question:
A firm that acquires a substitute product can reduce cannibalization by
a. Doing nothing.
b. Repositioning a product so that it does not directly compete with the substitute.
c. Setting the same price on both products.
d. Lowering prices on the low-margin products.
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Related Book For
Managerial Economics
ISBN: 9781337106665
5th Edition
Authors: Luke M. Froeb, Brian T. McCann, Michael R. Ward
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