Critically evaluate the value of frequent-flyer programmes in terms of the following: -Tactical marketing -Achieving brand loyalty
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Critically evaluate the value of frequent-flyer programmes in terms of the following:
-Tactical marketing
-Achieving brand loyalty
-Relationship marketing.
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Frequentflyer programs are rewards schemes launched by airlines to encourage customer loyalty Here is a critical evaluation of their value in terms of tactical marketing achieving brand loyalty and re...View the full answer
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Related Book For
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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