Discuss the importance of the concept of integrated marketing communications (IMC). Provide some examples of tourism organisations
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Discuss the importance of the concept of integrated marketing communications (IMC). Provide some examples of tourism organisations that are practising integrated marketing.
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Integrated Marketing Communication IMC is a strategic approach where all the marketing communication efforts of a company are integrated to ensure con...View the full answer
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Related Book For
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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