You are the district manager for Pureation Beverage Group, a beer and wine distributor. The company has

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You are the district manager for Pureation Beverage Group, a beer and wine distributor. The company has experienced rapid growth and needs to add additional salespeople to its team. Using the sales force management steps in your text, discuss what needs to be done to effectively manage your sales force. Support your position.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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