Attend a womens sporting event and record the demographic profile of the spectators. What are your observations?

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Attend a women’s sporting event and record the demographic profile of the spectators. What are your observations? Use these observations and suggest how you might segment, target, and position

(market selection decisions) if you were to market the sport.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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