Describe product quality and discuss the eight dimensions of product quality. Which dimension is most important to
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Describe product quality and discuss the eight dimensions of product quality. Which dimension is most important to you as a consumer of sporting goods? Does this vary by the type of sporting good?
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Product quality refers to the characteristics of a product that meet or exceed customer expectations The eight dimensions of product quality as define...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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