How can sports marketers assess the external environment? What are some sources of secondary data that may
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How can sports marketers assess the external environment? What are some sources of secondary data that may assist in understanding the current and future external environment?
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Sports marketers can assess the external environment through various methods to understand current and future trends that may impact their industry Here are some ways to assess the external environmen...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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