Using the Internet, find the demographic profile for fans attending the LPGA (womens tour) versus the PGA

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Using the Internet, find the demographic profile for fans attending the LPGA (women’s tour) versus the PGA (men’s tour).

Are there differences? Use this information to comment on the market selection decisions for the LPGA.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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