Why is developing and maintaining an international presence important for sports marketers? What further considerations, if any,
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Why is developing and maintaining an international presence important for sports marketers? What further considerations, if any, need to be taken into account when attempting to segment an international market?
Provide several examples of the growth of international sports marketing.
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Developing and maintaining an international presence is crucial for sports marketers for several reasons and when segmenting an international market various considerations need to be taken into accoun...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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