Do wholesalers and retailers need to worry about new-product planning just as a producer needs to have
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Wholesalers very definitely need to constantly reevaluate the product lines they handle As with othe...View the full answer
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Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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