How can a marketing manager change a firms F.O.B. terms to make an otherwise competitive marketing mix
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She could sell on an FOB delivered basis and be sure th...View the full answer
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Pushpinder Singh
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Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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