Presuming standardized direct effects are included, draw (or use Excel to draw) a graphical representation of moderator
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Presuming standardized direct effects are included, draw (or use Excel to draw) a graphical representation of moderator effects that would result from the following regression result:
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5.0 + 03X – 0.6Md + 0.(X x Md)
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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