Presuming standardized direct effects are included, draw (or use Excel to draw) a graphical representation of moderator

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Presuming standardized direct effects are included, draw (or use Excel to draw) a graphical representation of moderator effects that would result from the following regression result:

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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